Business Development
Your Unique Selling Proposition (USP): What, Why, and How?
A Unique Selling Proposition (USP) is the differentiating factor that sets your brand apart. It communicates the unique value you offer to customers, giving you a competitive edge. To identify your USP, understand your target audience, analyse competitors, and emphasise unique benefits. Leveraging your USP involves consistent brand messaging, showcasing it through various channels, providing proof, and staying adaptable.
May 10, 2023
