Your Branding Sucks!
Masterclass in Building a Strong Brand Foundation and Brand Guidelines Implementation
Duration:
2-Days
5 hours Each
Location:
Online – Zoom
Dates:
4 + 5 Nov 23 | 9 AM
Price:
120 USD | 800 TTD
Only 10 spots per class
Table of Contents
Are you ready to elevate your brand’s identity, resonate with your audience, and leave a lasting impact? Look no further. Our exclusive workshop is here to empower you with the knowledge and tools you need to transform your brand from mundane to magnificent.
Whether you’re an entrepreneur, small business owner, or someone passionate about crafting a powerful brand presence, “Your Brand Sucks!” is designed to take your branding journey to new heights. From mastering logo design to harnessing the psychology of colours, from developing a compelling brand voice to unleashing the power of digital assets, this workshop is your comprehensive guide to brand mastery.
Join us on this immersive journey where we will share our expertise with the secrets of successful branding. This equips you with the skills to create an unforgettable brand identity. Get ready to reshape perceptions, forge connections, and inspire loyalty.
“Your brand is the single most important investment you can make in your business.” – Steve Forbes
Don’t miss out on this incredible opportunity to unlock your brand’s true potential. Reserve your spot now and embark on a transformational brand journey that will leave a lasting mark on your business.
Workshop Outline
Duration: 5 hours
Objectives:
- Introduce participants to the fundamentals of branding and its significance in today’s competitive landscape.
- Provide an in-depth understanding of each component of a branding kit, including logos, colours, typography, and more.
- Guide participants in creating a comprehensive brand strategy that aligns with their business goals.
- Equip attendees with practical skills to develop and implement their brand guidelines for consistency and impact.
Workflow:
1. Introduction to Branding (1 hour)
- Importance of branding in business design and development
- Elements of a branding kit and their role in its success
2. Crafting a Powerful Identity System (1.5 hours)
- Fundamentals of logo design
- Hands-on logo creation session
- Case studies and best practices
BREAK: 30 mins
3. Colours and Typography Mastery (1.5 hours)
- Psychology of colours in branding and marketing
- Typography selection and usage guidelines
- Workshop on creating a harmonious colour palette and typography style
Day 1 Summary and Q&A
- Review of key takeaways
- Open discussion and clarifications
Target Audience: Entrepreneurs, small business owners, marketing professionals, and individuals interested in developing a strong and consistent brand identity
Duration: 4 hours
Objectives:
- Help participants translate brand guidelines into practical applications across various platforms and touchpoints.
- Explore the significance of brand voice and tone in establishing authentic connections with the audience.
- Provide insights into leveraging digital assets effectively for online brand consistency.
- Facilitate hands-on exercises for participants to create a holistic brand strategy that reflects their unique identity.
Workflow:
1. Implementing Brand Guidelines (1 hour)
- Practical steps to apply brand guidelines across marketing collateral
- Demonstrations and interactive exercises
2. Crafting Your Brand Voice and Tone (1 hour)
- Understanding brand personality
- Defining brand voice and tone
- Interactive activities and real-world examples
3. Digital Assets for Online Consistency (1 hour)
- Utilising digital assets for social media, websites, and more
- Hands-on workshop on designing digital assets
Workshop Recap and Future Steps
- Review of the two-day journey
- Planning for ongoing brand management
Target Audience: Participants who attended Day 1 or those with existing knowledge of branding essentials, seeking to delve deeper into practical implementation, including entrepreneurs, marketers, designers, and branding enthusiasts.
PLEASE NOTE THAT THE REGISTRATION AND PAYMENT FOR EACH DAY IS SEPARATE. THIS PROVIDES YOU WITH THE OPPORTUNITY TO CHOOSE YOUR DESIRED SESSION BASED ON WHERE YOU ARE IN YOUR BRANDING JOURNEY. IT ALSO ALLOWS US TO BETTER EVALUATE AND SUPPORT YOUR BRAND STRATEGY DESIGN AND DEVELOPMENT.
Testimonials
The Branding Post
Learn more about branding and marketing through our articles.
The Brand Kit
A full brand kit is a collection of materials and assets that represent a brand’s identity and helps to maintain consistent branding across various channels and platforms. The specific contents of a brand package may vary depending on the company and its needs.
Check out The Brand Kit for information. Sign up for a FREE 45-minute consultation on developing your brand strategy and integrating brand systems into marketing and promotional strategies.
Use your local debit or credit cards to make your payments. We absorb your fees!
Pay Online Bank Transfer | TTD
- Republic Bank Financial holding Limited, Trinidad and Tobago
- Company Name: PHNYXPRO Consultants Company Limited
- Account Number: 870802594601
- Account Type: Chimerical Chequing
Send Proof of Payment to [email protected]
Frequently Asked Questions
Click on register now under the workshop of your choice. When you register online, a ticket will be generated and you will be prompted to make your payment.
Anyone can register! However, each workshop will include specific details for the target audience so you can decide if it’s the right learning opportunity for you.
An auto-email response is generated for every completed registration and sent to the email address you provided on the registration form. If you do not see an auto-response in your inbox, please check your spam/junk mail folders.
If you have paid for the workshop on registration by credit card, then you will receive the workshop meeting link and login information immediately by email.
If you have opted to pay by bank transfer, you will only receive the workshop information via email when the proof of payment has been submitted and verified.
Each registration form lists payment options and deadlines. When completing registration, you are required to indicate your preferred method of payment. We have a few payment options:
Advance Bank Deposit or Online Transfer payable to
- PHNYXPRO Consultants Company Limited
- Republic Bank Limited – Trincity
- Account Number 870802594601
- Chequing
You are required to email a copy of the deposit/transfer receipt within twenty-four (24) hours of order to:
Email: [email protected]. Subject: Proof of Payment
Credit card AND Local Visa Debit Card payment via WiPay Caribbean. PayPal Checkout is applicable only for accepted credit cards.
All workshop fee payments are non-refundable and due in advance of the workshop/event dates. Registration tickets are not valid without accompanying proof of payment. PHNYXPRO is the only authorised seller for promoted event tickets. If for any reason you are unable to attend, your space will be offered to someone on the waitlist.
This means that our workshop has reached capacity and your registration attempt has been assigned to a waiting list. Once the payment deadline for registrations has elapsed, remaining workshop spaces are offered to the waiting list and are confirmed via receipts of fee payment on a first-come, first-served basis. You will be notified via email and/or phone call of space availability.
Each registration is assigned a unique ticket number and barcode which is auto-generated and sent to your email address. In cases where this is not applicable, you will receive a simple email confirmation.
