The Brand Kit
A full brand kit is a collection of materials and assets that represent a brand’s identity and helps to maintain consistent branding across various channels and platforms. The specific contents of a brand package may vary depending on the company and its needs, but here are some common elements:
In some cases, the brand package may also include guidelines for the brand’s voice and tone. It defines the preferred style of communication, the target audience, and provides examples of appropriate language and messaging.
The brand package includes the primary logo of the company, which serves as a visual representation of the brand. It is provided in various formats (e.g., PNG, JPEG, vector), colours and sizes to accommodate different applications.
A set of colors that represent the brand’s visual identity. This includes the primary brand colors, secondary colors, and any complementary or accent colors. The brand package typically includes the color codes (RGB, CMYK, hexadecimal) for easy reference.
The brand package includes the chosen fonts or typefaces used in the brand’s communications. It specifies the primary font for headings and titles, as well as the secondary font for body text. It may also provide guidance on font sizes and styles.
This document outlines the rules and guidelines for using the brand assets consistently. It covers logo usage, color usage, typography guidelines, spacing and placement rules, and any other specifications necessary to maintain brand consistency.
The brand package may include templates for business cards, letterheads, envelopes, and other stationery items. These templates are designed to incorporate the brand’s visual elements, such as the logo and color palette, for a cohesive and professional look.
If applicable, the brand package may include guidelines or examples of photography or videography styles that align with the brand’s visual identity. This helps maintain a consistent look and feel across visual content.
In the digital realm, the brand package may include assets for online platforms, such as social media profile images, cover photos, or website graphics. It ensures that the brand is visually represented consistently across different digital channels.
Depending on the brand’s needs, the package may include templates or design files for marketing materials like brochures, flyers, posters, or banners. These materials maintain a consistent visual style and incorporate the brand’s identity.
Remember, the specific contents of a brand package may vary depending on the company’s needs and the industry it operates in. It is crucial for a brand to have a consistent and cohesive identity to establish recognition and build trust among its audience.
View examples of our brand guides below.