Workshops
Youth options are only applicable to participants between the ages of 18-24.
Your Branding Sucks
Masterclass in Building a Strong Brand Foundation and Brand Guidelines Implementation
Are you ready to elevate your brand’s identity, resonate with your audience, and leave a lasting impact? Look no further. Our exclusive workshop is here to empower you with the knowledge and tools you need to transform your brand from mundane to magnificent.
Whether you’re an entrepreneur, small business owner, or someone passionate about crafting a powerful brand presence, “Your Brand Sucks!” is designed to take your branding journey to new heights. From mastering logo design to harnessing the psychology of colours, from developing a compelling brand voice to unleashing the power of digital assets, this workshop is your comprehensive guide to brand mastery.
Duration:
2-Days
5 hours Each
Location:
Online – Zoom
Dates:
9 + 10 Sep 23 | 9 AM
4 + 5 Nov 23 | 9 AM
Price:
120 USD | 800 TTD
Only 10 spots per class
Slide Into My DMs
Social Media Strategy and Management for Start-ups
Welcome to our Social Media Strategy and Management Workshop for Start-ups! In this engaging and interactive workshop, you’ll gain valuable insights into harnessing the power of social media to drive your start-up’s growth. Let’s dive into the essentials of social media management, the significance of a well-crafted strategy, and how to seamlessly integrate it into your overall digital marketing plan.
Objective: The workshop aims to provide startup entrepreneurs with practical insights and strategies for effectively utilizing social media platforms to enhance brand visibility, engage with their target audience, and drive business growth.
Duration:
5 hours
Location:
Online – Zoom
Dates:
16 Sep 23 | 9 AM
17 Sep 23 | 9 AM
14 Oct 23 | 9 AM
15 Oct 23 | 9 AM
Price:
45 USD | 300 TTD
Only 10 spots per class
Introduction | 15 minutes
- Welcome and icebreaker activity.
- Brief overview of the importance of social media for start-ups.
- Introduction of the workshop facilitators and their expertise.
Session 1: Understanding Social Media Basics | 45 minutes
- Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Differentiating between B2B and B2C social media strategies.
- Identifying the target audience and their preferences on each platform.
- Case studies of start-ups that successfully leveraged social media for growth.
Session 2: Developing a Solid Social Media Strategy | 60 minutes
- Setting clear goals: Brand awareness, lead generation, community building, etc.
- Crafting a unique value proposition for social media.
- Defining key performance indicators (KPIs) to measure success.
- Creating a content calendar: Types of content, posting frequency, and timing.
- Hands-on activity: Participants create a basic content calendar for their start-up.
Break – 15 minutes
Session 3: Content Creation and Curation | 75 minutes
- Understanding the importance of high-quality and engaging content.
- Visual content best practices: Images, videos, infographics, etc.
- User-generated content and leveraging user testimonials.
- Introduction to content creation tools and resources.
- Workshop activity: Collaborative brainstorming of content ideas for different stages of the sales funnel.
Session 4: Social Media Advertising | 45 minutes
- Introduction to paid social media advertising.
- Different ad formats and objectives (awareness, engagement, conversion).
- Budgeting and targeting options to reach the desired audience.
- Monitoring and optimizing ad performance.
- Case study: How a start-up scaled using social media ads.
Lunch Break – 45 minutes
Session 5: Engaging with the Audience | 60 minutes
- The art of community engagement and building relationships.
- Responding to comments, messages, and feedback effectively.
- Using storytelling to humanize the brand.
- Turning negative feedback into positive outcomes.
- Workshop activity: Crafting responses to different types of social media interactions.
Session 6: Analytics and Measurement | 45 minutes
- Importance of tracking and analysing social media metrics.
- Overview of analytics tools (e.g., Facebook Insights, Twitter Analytics).
- Measuring KPIs and adjusting strategies accordingly.
- Workshop activity: Interpreting sample social media reports and deriving insights.
Break – 15 minutes
Session 7: Long-Term Sustainability | 45 minutes
- Adapting strategies to evolving social media trends.
- Scaling up social media efforts as the start-up grows.
- Building a consistent brand voice and identity.
- Incorporating user feedback for continuous improvement.
- Group discussion: Sharing challenges and solutions for long-term social media success.
Session 8: Creating an Action Plan | 30 minutes
- Summarizing key takeaways from the workshop.
- Participants reflect on their learnings and insights.
- Guided activity: Developing a personalized social media action plan for their start-up.
- Q&A session: Addressing any remaining doubts or questions.
Wrap-up and Networking | 15 minutes
- Thanking participants for their active engagement.
- Sharing contact information and resources for ongoing support.
- Open networking session for participants to connect with each other and the facilitators.
Identity
Visual + Experience Design
Are you ready to revolutionise your brand and make an unforgettable mark in your industry? Join our “Identity – Visual And Experience Design” Workshop and embark on a journey with brand strategist and creative guru, Stefan Rampersad.
In this immersive workshop, you’ll learn how to go beyond aesthetics and delve into the heart and soul of your brand. This isn’t just about colours and logos; it’s about crafting an identity that resonates, tells a compelling story, and captures the essence of your business.
Duration:
3 hours
Location:
Online – Zoom
Dates:
24 Sep 23 | 9 AM
22 Oct 23 | 9 AM
Price:
45 USD | 300 TTD
Only 10 spots per class
Identity - Visual and Experience Design workshop - Course Outline
Introduction | 15 minutes
- Welcome and introduction to the workshop’s purpose and objectives.
- Icebreaker activity
Session 1: Understanding Brand Identity | 30 minutes
- Explanation of what brand identity encompasses: logo, colours, typography, messaging, values, etc.
- Presentation on the significance of a strong brand identity for business success.
Session 2: Creating Your Brand Elements | 45 minutes
- Interactive activity: Mood board creation using magazines, images, and materials provided.
- Group discussion on the symbolism behind the selected elements.
Break | 15 minutes
Session 3: Defining Brand Messaging and Voice | 30 minutes
- Presentation on the importance of consistent messaging and brand voice.
- Hands-on exercise: Participants draft a vision statement and create sample messages that reflect the brand’s voice.
Session 4: Designing Visual Identity | 45 minutes
- Introduction to colour psychology and typography principles.
- Interactive activity: Selecting a colour palette and typography that resonate with the brand’s essence.
Break | 10 minutes
Session 5: Bringing the Brand to Life | 30 minutes
- Discussion on translating brand identity into customer experiences and touchpoints.
- Group brainstorming: How to incorporate the brand identity into packaging, user interfaces, and more.
Session 6: Implementing and Maintaining Consistency | 20 minutes
- Guidelines for applying the brand identity consistently across different platforms.
- Importance of brand audits and regular check-ins to ensure consistency.
Wrap-up and Q&A | 15 minutes
- Recap of key takeaways from the workshop.
- Open floor for participants’ questions and clarifications.
Action Plan and Next Steps | 10 minutes
- Brief overview of the steps participants can take after the workshop.
- Distribution of resources, templates, and references for further learning.
Brand Positioning
Don't Just Blend In, Stand Out and Crush It!
By the end of this 5-hour workshop, participants will have gained the skills and knowledge needed to create impactful brand positioning strategies. They will leave with a toolkit of techniques, practical exercises, and case studies to reference as they enhance their brand’s positioning in the market. Through interactive sessions and collaborative activities, participants will be well-equipped to drive their brand’s success in the competitive business landscape.
Duration:
5 hours
Location:
Online – Zoom
Dates:
30 Sep 23 | 9 AM
29 Oct 23 | 9 AM
Price:
45 USD | 300 TTD
Only 10 spots per class
In this comprehensive 5-hour workshop, participants will delve into the art and science of brand positioning. They will gain a deep understanding of what brand positioning is, why it matters, and how to develop effective positioning strategies that resonate with target audiences. Through a combination of interactive discussions, case studies, and hands-on exercises, participants will leave with practical skills and knowledge to enhance their brand’s competitive edge.
Introduction to Brand Positioning | 30 minutes
- Welcome and participant introductions
- Defining brand positioning and its significance
- Exploring successful brand positioning examples
Session 1: Understanding Your Target Audience | 1 hour
- Identifying and segmenting target audiences
- Conducting market research to gather insights
- Crafting customer personas
- Activity: Group exercise on creating customer personas for different brands
Session 2: Analysing the Competitive Landscape | 1 hour
- Conducting a competitive analysis
- Identifying key competitors and their positioning strategies
- SWOT and PESTLE analysis for understanding competitive advantages
- Activity: Analysing competitors’ positioning using a template
Break | 15 minutes
Session 3: Your Unique Value Proposition | 1 hour
- Defining unique value proposition (UVP)
- Aligning UVP with customer needs and aspirations
- Communicating UVP effectively
- Activity: Developing UVPs for different products/services
Session 4: Developing Your Brand Positioning Strategy | 1 hour
- Positioning based on features and benefits
- Positioning based on emotions and values
- Positioning based on price and quality
- Activity: Group discussion on selecting positioning strategies for specific brands
Lunch Break | 30 minutes
Session 5: Communicating Your Brand Position | 45 minutes
- Choosing the right communication channels
- Creating consistent brand messaging
- Integrating brand positioning into marketing campaigns
- Activity: Designing a mock marketing campaign centred around brand positioning
Session 6: Monitoring and Adapting Your Brand Positioning | 45 minutes
- Key performance indicators (KPIs) for brand positioning
- Regular assessment and measurement
- Making adjustments based on market changes
- Activity: Scenario-based exercise on adapting positioning strategies
Break | 15 minutes
Session 7: Case Studies of Effective Brand Positioning | 1 hour
- In-depth analysis of real-world brand positioning success stories
- Lessons learned from different industries
- Q&A session with guest speaker
Session 8: Interactive Group Workshop | 1 hour
- Participants work in groups on their brand positioning strategies
- Peer review and feedback session
- Facilitator provides guidance and suggestions
Wrap-up and Actionable Takeaways | 30 minutes
- Summarise key workshop points
- Sharing additional resources for ongoing learning
- Participants outline their personalised brand positioning action plans
Use your local debit or credit cards to make your payments. We absorb your fees!
Pay with EndCash | TTD
To Pay PHNYXPRO Consultants Company Limited, scan this QR Code or endcash.me/StefanPHNYX
Pay Online Bank Transfer | TTD
- Republic Bank Financial holding Limited, Trinidad and Tobago
- Company Name: PHNYXPRO Consultants Company Limited
- Account Number: 870802594601
- Account Type: Chimerical Chequing
Send Proof of Payment to [email protected]
Frequently Asked Questions
Click on register now under the workshop of your choice. When you register online, a ticket will be generated and you will be prompted to make your payment.
Anyone can register! However, each workshop will include specific details for the target audience so you can decide if it’s the right learning opportunity for you.
An auto-email response is generated for every completed registration and sent to the email address you provided on the registration form. If you do not see an auto-response in your inbox, please check your spam/junk mail folders.
If you have paid for the workshop on registration by credit card, then you will receive the workshop meeting link and login information immediately by email.
If you have opted to pay by bank transfer, you will only receive the workshop information via email when the proof of payment has been submitted and verified.
Each registration form lists payment options and deadlines. When completing registration, you are required to indicate your preferred method of payment. We have a few payment options:
Advance Bank Deposit or Online Transfer payable to
- PHNYXPRO Consultants Company Limited
- Republic Bank Limited – Trincity
- Account Number 870802594601
- Chequing
You are required to email a copy of the deposit/transfer receipt within twenty-four (24) hours of order to:
Email: [email protected]. Subject: Proof of Payment
Credit card AND Local Visa Debit Card payment via WiPay Caribbean. PayPal Checkout is applicable only for accepted credit cards.
All workshop fee payments are non-refundable and due in advance of the workshop/event dates. Registration tickets are not valid without accompanying proof of payment. PHNYXPRO is the only authorised seller for promoted event tickets. If for any reason you are unable to attend, your space will be offered to someone on the waitlist.
This means that our workshop has reached capacity and your registration attempt has been assigned to a waiting list. Once the payment deadline for registrations has elapsed, remaining workshop spaces are offered to the waiting list and are confirmed via receipts of fee payment on a first-come, first-served basis. You will be notified via email and/or phone call of space availability.
Each registration is assigned a unique ticket number and barcode which is auto-generated and sent to your email address. In cases where this is not applicable, you will receive a simple email confirmation.
