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Our Services

Branding

Defining identity systems and purpose is fundamental to success. Branding is an expression of personality and value nurturing an experience whose voice forms the narrative of a relationship. Collaborate to build a brand that inspires, expresses personality and values, through comprehensive and consistent experiences. To experience design is to feel it resonate in lasting customer relationships. Key areas include identity design and stylescape, brand voice, brand infrastructure and brand atmosphere.

We collaborate to create the most honest and compelling image of your brand. Supported by extensive research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Language speaks to and defines your perspective and voice. The perfect verbal identity defines a brand as much as aesthetics. Who are you? It starts with your name and continues with articulating your brand promise and positioning. We aim to pinpoint and amplify the most authentic voice.

Consistency in branding drives power and integrity. We solidify your brand with a bulletproof system by creating specifications
and guidelines for typography, color, iconography, image style and usage, and more. This ensures everyone applies your elements and assets correctly and consistently.

How do your customers engage with your brand? Through advertising? Print? Social media? We can help translate your voice across the infinite array of media; print, digital, and video, boosting campaign engagement and maintaining authenticity in the multitude of touchpoints.

A brand is not defined by the product or service but the experience. Brands communicate in the  physical world in addition to a company’s logo and digital presence appealing to our senses and emotion. We design displays, signage and wayfinding systems, and interior and exterior architecture to functionality in spaces of all shapes and sizes.

The customer doesn’t see the core of your branding, however they do see the external branding that is influenced by the core.

Strategy

Development of strategy aims to fine-tune and clarify your purpose and voice to understand your audience and to reach your business goals.

 

Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices. Key areas include brand positioning, characterization, segmentation, attribution, and strategic auditing.

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and
weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

Digital

Interaction and communication have changed the design of business with the evolution of technology. We bridge the gap by building intuitive and user-centric interfaces to engage and communicate in the digital world.

 

Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices. Key areas include responsive web design and development, information architecture, wireframing and prototyping, content management systems (CMS), and mobile application design and development.



We carefully craft comprehensive digital experiences that function consistently and seamlessly across all browsers. From desktop screens to mobile phones and tablets, our websites scale and adapt smoothly to the ever-changing context of multi-device users and interactions.

We are devoted strategists and believe that thoughtful information architecture lays the groundwork for an intuitive, efficient, and effective website. We perform a thorough audit
of existing and anticipated content, which we use to map out the most logical and organized structure for your site.

Wireframing is the visual translation of content and structure in the framework of an interface, and prototyping is the act of testing specific interactions in that context. Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee maximum usability of the fully developed site.

Modern companies are dynamic, and so is the information they distribute. We are experts at implementing content management systems like WordPress, which give businesses complete control over their content and the flexibility to access, update, and deploy it effortlessly.

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

A PHNYXPRO Course

BRAND STRATEGY + DEVELOPMENT

Brand platform is the foundation of
a business. If constructed strong and well
considered anything built on it has a higher chance of being equally sturdy. Brands frequently rush to create a name and logo (visual identity) before creating a firm Brand Platform in place. The Brand Platform addresses your positioning statement, associated identity,
value, targeted audience, competitor profiles, philosophy, personality, core value and architecture.


Consultation: 2 Days | 16 Hours

Think about being in an elevator with
a key investor or potential client who asks to describe your brand in one sentence. This stage focuses on crafting this key response. A great story connects on an emotional level with a relatability that builds loyalty.


Consultation: 4-8 Hours


Deliverables: Small Business or Company Registration

Brand Identity dives deep into and
strengthens the relationship between your
brand mark, naming and tagline with the seven great components of a great identity system. Expands visual language and provides innovation and brand expression by defining your stylescape, the colour systematics, the logo variations, logo construction and clear space, logo application and placement and typography.


Consultation: 2+ Days | 48+ Hours


Deliverables: Identity System Development, Brand Manual

How do you integrate the previous stages into print, display, digital, and environment? The importance of consistency through visual cues and messaging is stressed here and knowing how to articulate engagements with your stylescape.


Consultation: 2+ Days | 48+ Hours


Deliverables: Identity System Development, Brand Manual

Brand awareness addresses presence on digital and social platforms. We work with your marketing team to integrate your products and services with content creation strategy. This unifies all marketing channels (website, social media, search engine optimization (SEO), pay per click (PPC), email and mobile).


Consultation: Varies based on deliverables and company size.

Deliverables: Social Media, Website and/or Mobile Application Development, Marketing Strategy

Identity Design

• Logo Design
• Stylescape
• Brand Manual

PROMOTIONAL AND MARKETING

• Business Cards
• Letterhead
• Brochures + Menus
• Flyers + Posters
• Presentation Folder
• Billboard
• Signage

DOCUMENTATION AND PROPOSAL DEVELOPMENT

• Proposals
• Annual Reports
• Newsletters

DIGITAL MEDIA CAMPAIGN

• Social Media Cover Banner, Post Feed + Story
• Motion Graphics / Animations for Social
Media + Website
• Digital Media for Website Development
• Google Ads Campaign
• Social Media Business Suite, Ad Campaigns and Content Creation – Facebook, Instagram and WhatsApp

SOCIAL MEDIA MANAGEMENT

Packages:

  • Initial Contract | SPARK – Geared toward StartUps
  • Basic | EMBER
  • Starter | BLAZE
  • Enterprise | INFERNO 

• Website Integration
• Content Creation
• Scheduling
• Advertising campaign development
• Lead Generation
• Data Analytics and Strategy

BUSINESS DEVELOPMENT

•  Business Emails – Microsoft 365 | Google Workspace 

• Google My Business Registration

USER EXPERIENCE AND INTERFACE DEVELOPMENT

• Domain Registration + Protection
• Web Hosting
• SSL Verification and Integration, PCI
Complience and Web Security Protocols
• Website Development – Responsive


• Search Engine Optimization
• Social Media Integration
• Web Chat vs Chatbot
• Booking and Appointment Application
• Form Applications
• Content Resource Management
• Database and Content Management – Dynamic


• E-commerce and Payment – First Atlantic Commerce Integration – Woocommerce + WiPay, Fygaro, PayPal

• Mobile Application Development –
Android + iOS

Book Consultation
Creative Requests
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Last Page

Use this form to submit a creative request so the team can triage and assign it.

Full Name *
Country
Contact Number *
E-mail Address *
Are you the owner or a representative for this brand?

Identity design in our experience always seems to be a session with a psychologist. To achieve the level of stature, integrity, and poise as a brand it comes back to your ability to not only be a logical solution to a consumer or potential client but to evoke emotion. The logo is just one part of an identity system that becomes an association with this brand and the power lies in the narrative.

Below is a set of questions to engage your part in this creation process. We see this process as a creative collaboration. We look forward to working with you.

Although creativity should not be rushed we understand in business time is money. Submit requested files and information in a timely manner, in preferably less than 24 hours so that we can deliver by your stipulated timeline.

You're free to overshare any details about your brand and your expectations. We take time to learn about your company, your products, and your industry. Understanding you and your brand improve our accuracy in articulating your concept. However, trust in the process and our expert advice. We aim to not only realize your dream but transcend your expectation.

Experience Design!

Company Type:
Company or Brand Name:
Slogan or Tagline:
Your Website:
Your Social Media:

Background

Be mindful of how your brand mark reflects the core principles of your Brand Platform. Your design doesn’t have to capture the entire story of your brand, but it should represent a unified idea about the purpose of your brand.

Geyrhalter, Fabian. How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity . Brandtro. Kindle Edition.
Background: Describe your business, including industry, essentially what you do.
Background: Who are your target audience?
Background: Who are your competitors?
Reference: To help define your style, list companies whose logos reflect your ideal brand personality including any links to their social media or websites.
Reference: What do you want your target audience to see and feel with your brand?
You already have a logo. Tell us what you DO NOT like about your current logo.
Please upload any media that woud be of use in our creative process.
Maximum file size: 100 MB
Logo design is an interpretation by a designer of a client's vision. it is only one part of an identity system in your branding. Share your story with us on your motivation to start this venture and any further questions, comments or details that you have regarding the design.
Do you need any stationery design?
Do you require a brand manual/guide?

IDENTITY FORMS 101

Logo Design 101: Introduction to logos. There are many types of logoforms you can have. Each adds to the story of your brand like Amazons hidden A to Z message with the arrow.

Stylized Type


Type in Shape

Icon + Type


Symbolic Icon + Type

Icon


Type - Initials

Which or these formats do you envision to represent your identity?
Do not worry this format is an iteration of a main logo within your identity system. You will learn about scalability when we do the stylescape for your logo.

COLOUR

Colour: There is a psychology in colour. Each narrates a story of their own hence it is very important to choose colours with your voice. Are there any specific colours that inspires your logo. If you do know, include the HEX, RGB or CMYK codes or Pantone colours.

Choose your Main colour.
Choose your secondary colour.
Choose your tertiary colour.

TYPOGRAPHY

Use the resources below to help you search for the best fonts that represent your brand and insert the URLs into the fields.

Emotive considerations for choosing typefaces
Choosing reliable typefaces
Exploring typefaces with multiple weights or grades

Font: There is a power of story held in each type face from the modern bold to the whimsical calligraphic characters that all evoke emotion. Can you list our list a few.

Font 1
Font 2
Font 3

BUDGET AND SCHEDULING

Budget
A rough estimate on your cap.
Priority
Please select an estimated date of completion.
Explain any particular circumstances driving the timeline.
1
2
3
4
5
6
7
Last Page

Use this form to submit a creative request so the team can triage and assign it.

Full Name *
Country
Contact Number *
Email Address *
Are you the owner or a representative for this brand?

Interaction and communication have changed the design of business with the evolution of technology. PHNYXPRO aims to bridge the gap by building intuitive and user-centric interfaces to engage and communicate in the digital world. Navigating the connected world can be complicated. Our team mediates the space between users and the information they need by building intuitive, user centric interfaces that engage, delight, and communicate clearly on all devices.

Our services include:

  • Responsive Design
  • Information Architecture
  • Wireframing and Prototyping
  • Content Management Systems (CMS)

Website development requires fundamentally five elements:

  • Domain Registration
  • Hosting Platform
  • Website Security and SSL Certification
  • Backup and Storage
  • Content Management System

PHNYXPRO is a GoDaddy Pro Plus Expert member who certifies us as experts in building WordPress-based websites. We also develop using the WIX/Editor-X platform depending our your wants and needs.

Company Information

Company Type:
Company or Brand Name:
Slogan or Tagline:
Do you have a website?
Your Current Website URL:
Your Social Media:

Background

Website Type
Select which option best suits your intent.
Background: Describe your business, including industry, essentially what you do.
Background: Who are your target audience?
Background: Who are your competitors?
Reference: To help define your style, list companies whose logos reflect your ideal brand personality including any links to their social media or websites.
Reference: What do you want your target audience to see and feel with your brand?
Please upload any media that woud be of use in our creative process.
Maximum file size: 100 MB
Purpose: Explain why you think your brand needs a website application.

Domain + Sub-Domain

Do you have a domain?
Preferred Domain Type
Preferred Website URL
Do you require subdomain(s)?
Subdomains act as an extension of your domain name to help organize and navigate to differ‐
ent sections of your website. You can also use a subdomain to send visitors to a completely
different web address, like your social media page, or point to a specific IP address or direc‐
tory within your account.

Brand Colour Schemes

Colour: There is a psychology in colour. Each narrates a story of their own hence it is very important to choose colours with your voice. Are there any specific colours that inspires your logo. If you do know, include the HEX, RGB or CMYK codes or Pantone colours.

Choose your Main colour.
Choose your secondary colour.
Choose your tertiary colour.

Brand Fonts

Font: There is a power of story held in each type face from the modern bold to the whimsical calligraphic characters that all evoke emotion. Can you list our list a few.

Font 1
Font 2
Font 3

Use the resources below to help you search for the best fonts that represent your brand and insert the URLs into the fields.

Integration

To understand the full scope of what the brand is looking to achieve, what are all systems used or might be relevant including email marketing (e.g. MailChimp), accounting (e.g. QuickBooks), database (e.g. Google Sheets), shipping, etc. Explain whether you expect these to interface with your website and if so, to what extent.

Connectivity and Automation
Site Features

Process + Function

Be as explicit as you can about the actions you want your users to be able to take. Focus on your needs, try to avoid prescribing specific solutions as the supplier may have alternative ideas.

Request Details and Transactional functionality

E-mail

Do you require a business e-mail address?

Budget + Scheduling

Budget
A rough estimate on your cap.
Priority
Please select an estimated date of completion.
Explain any particular circumstances driving the timeline.
Our Skills

We play with creativity

We believe in the freedom of expression and the value that that freedom provides for the end result of our work. As such we embrace ensuring that our team has the best education and most supreme toolset to get your job done. We have invested in the education of of our team in the key tools used for accomplishing our services. This includes the Adobe Creative Cloud platform, Meta for Business, Google for Business, and pro-expert members of our web services WIX and GoDaddy.

The PHNYXPRO affiliate business network also gives us the ability to work with content creators, developers and traditional artist of varied styles.

Our Affliated Network

We help you grow

Take advantage of our affiliated creative network as a resource for your business. Premium services at lower cost than hiring which involves project planning and consultation, creative recruitment and partnerships and technical and development strategies.

Payments

Pay with EndCash | TTD

To Pay PHNYXPRO Consultants Company Limited, scan this QR Code or endcash.me/StefanPHNYX

Use your local debit or credit cards to make your payments. We absorb your fees!