Customers don't buy brands.
They join them!
Defining identity systems and purpose is fundamental to success. Branding is an expression of personality and value nurturing an experience whose voice forms the narrative of a relationship. Collaborate to build a brand that inspires, expresses personality and values, through comprehensive and consistent experiences. To experience design is to feel it resonate in lasting customer relationships. Key areas include identity design and stylescape, brand voice, brand infrastructure and brand atmosphere.
We collaborate to create the most honest and compelling image of your brand. Supported by extensive research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
Language speaks to and defines your perspective and voice. The perfect verbal identity defines a brand as much as aesthetics. Who are you? It starts with your name and continues with articulating your brand promise and positioning. We aim to pinpoint and amplify the most authentic voice.
Consistency in branding drives power and integrity. We solidify your brand with a bulletproof system by creating specifications
and guidelines for typography, color, iconography, image style and usage, and more. This ensures everyone applies your elements and assets correctly and consistently.
How do your customers engage with your brand? Through advertising? Print? Social media? We can help translate your voice across the infinite array of media; print, digital, and video, boosting campaign engagement and maintaining authenticity in the multitude of touchpoints.
A brand is not defined by the product or service but the experience. Brands communicate in the physical world in addition to a company’s logo and digital presence appealing to our senses and emotion. We design displays, signage and wayfinding systems, and interior and exterior architecture to functionality in spaces of all shapes and sizes.
The customer doesn’t see the core of your branding, however they do see the external branding that is influenced by the core.
Development of strategy aims to fine-tune and clarify your purpose and voice to understand your audience and to reach your business goals.
Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices. Key areas include brand positioning, characterization, segmentation, attribution, and strategic auditing.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and
weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
Interaction and communication have changed the design of business with the evolution of technology. We bridge the gap by building intuitive and user-centric interfaces to engage and communicate in the digital world.
Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices. Key areas include responsive web design and development, information architecture, wireframing and prototyping, content management systems (CMS), and mobile application design and development.
We carefully craft comprehensive digital experiences that function consistently and seamlessly across all browsers. From desktop screens to mobile phones and tablets, our websites scale and adapt smoothly to the ever-changing context of multi-device users and interactions.
We are devoted strategists and believe that thoughtful information architecture lays the groundwork for an intuitive, efficient, and effective website. We perform a thorough audit
of existing and anticipated content, which we use to map out the most logical and organized structure for your site.
Wireframing is the visual translation of content and structure in the framework of an interface, and prototyping is the act of testing specific interactions in that context. Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee maximum usability of the fully developed site.
Modern companies are dynamic, and so is the information they distribute. We are experts at implementing content management systems like WordPress, which give businesses complete control over their content and the flexibility to access, update, and deploy it effortlessly.
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
BRAND STRATEGY + DEVELOPMENT
Brand platform is the foundation of
a business. If constructed strong and well
considered anything built on it has a higher chance of being equally sturdy. Brands frequently rush to create a name and logo (visual identity) before creating a firm Brand Platform in place. The Brand Platform addresses your positioning statement, associated identity,
value, targeted audience, competitor profiles, philosophy, personality, core value and architecture.
Consultation: 2 Days | 16 Hours
Think about being in an elevator with
a key investor or potential client who asks to describe your brand in one sentence. This stage focuses on crafting this key response. A great story connects on an emotional level with a relatability that builds loyalty.
Consultation: 4-8 Hours
Deliverables: Small Business or Company Registration
Brand Identity dives deep into and
strengthens the relationship between your
brand mark, naming and tagline with the seven great components of a great identity system. Expands visual language and provides innovation and brand expression by defining your stylescape, the colour systematics, the logo variations, logo construction and clear space, logo application and placement and typography.
Consultation: 2+ Days | 48+ Hours
Deliverables: Identity System Development, Brand Manual
How do you integrate the previous stages into print, display, digital, and environment? The importance of consistency through visual cues and messaging is stressed here and knowing how to articulate engagements with your stylescape.
Consultation: 2+ Days | 48+ Hours
Deliverables: Identity System Development, Brand Manual
Brand awareness addresses presence on digital and social platforms. We work with your marketing team to integrate your products and services with content creation strategy. This unifies all marketing channels (website, social media, search engine optimization (SEO), pay per click (PPC), email and mobile).
Consultation: Varies based on deliverables and company size.
Deliverables: Social Media, Website and/or Mobile Application Development, Marketing Strategy
• Logo Design
• Brand Manual
PROMOTIONAL AND MARKETING
• Business Cards
• Brochures + Menus
• Flyers + Posters
• Presentation Folder
DOCUMENTATION AND PROPOSAL DEVELOPMENT
• Annual Reports
DIGITAL MEDIA CAMPAIGN
• Social Media Cover Banner, Post Feed + Story
• Motion Graphics / Animations for Social
Media + Website
• Digital Media for Website Development
• Google Ads Campaign
• Social Media Business Suite, Ad Campaigns and Content Creation – Facebook, Instagram and WhatsApp
SOCIAL MEDIA MANAGEMENT
- Initial Contract | SPARK – Geared toward StartUps
- Basic | EMBER
- Starter | BLAZE
- Enterprise | INFERNO
• Website Integration
• Content Creation
• Advertising campaign development
• Lead Generation
• Data Analytics and Strategy
• Business Emails – Microsoft 365 | Google Workspace
• Google My Business Registration
USER EXPERIENCE AND INTERFACE DEVELOPMENT
• Domain Registration + Protection
• Web Hosting
• SSL Verification and Integration, PCI
Complience and Web Security Protocols
• Website Development – Responsive
• Search Engine Optimization
• Social Media Integration
• Web Chat vs Chatbot
• Booking and Appointment Application
• Form Applications
• Content Resource Management
• Database and Content Management – Dynamic
• E-commerce and Payment – First Atlantic Commerce Integration – Woocommerce + WiPay, Fygaro, PayPal
• Mobile Application Development –
Android + iOS
We play with creativity
We believe in the freedom of expression and the value that that freedom provides for the end result of our work. As such we embrace ensuring that our team has the best education and most supreme toolset to get your job done. We have invested in the education of of our team in the key tools used for accomplishing our services. This includes the Adobe Creative Cloud platform, Meta for Business, Google for Business, and pro-expert members of our web services WIX and GoDaddy.
The PHNYXPRO affiliate business network also gives us the ability to work with content creators, developers and traditional artist of varied styles.
We help you grow
Take advantage of our affiliated creative network as a resource for your business. Premium services at lower cost than hiring which involves project planning and consultation, creative recruitment and partnerships and technical and development strategies.