Creative Brief

Welcome to the realm of creative possibilities! This creative brief is your gateway to harnessing the power of imagination and transforming it into remarkable realities. We invite you to embark on a journey that will ignite innovation, inspire collaboration, and deliver outstanding creative solutions.

In this document, we will delve into the core essence of your project, capturing its unique purpose, objectives, and target audience. Through concise yet comprehensive guidelines, paint a vivid picture of your vision to encapsulate the essence of your brand, product, or initiative crafting captivating narratives, visuals, and experiences.

With this creative brief, we establish a foundation for successful collaboration, setting clear expectations, objectives, and timelines. We will navigate through the intricacies of your project, considering market dynamics, competitor landscapes, and emerging trends to ensure your creative endeavours are not only captivating but also strategically effective.

So, let the adventure begin!

Creative Brief
Name
Name
First
Last

Brand or Company Information

Your Request

Specify your creative request type.
Do you require a brand manual/guide?
Select your specific creatives
Select social creatives

Background

Be mindful of how your brand mark reflects the core principles of your Brand Platform. Your design doesn’t have to capture the entire story of your brand, but it should represent a unified idea about the purpose of your brand.

Geyrhalter, Fabian. How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity . Brandtro. Kindle Edition.

Brand Identity

There is a psychology in colour. Each narrates a story of their own hence it is very important to choose colours with your voice. Are there any specific colours that inspires your logo. If you do know, include the HEX, RGB or CMYK codes or Pantone colours or use https://color.adobe.com/create/color-wheel to determine your preferred colours.
Just like colours, typography represents the personality of the brand. State your chosen fonts or use the resources below to help you search for fonts. Insert the URLs into the fields. Use https://fonts.google.com/ or https://fonts.adobe.com/fonts

Do you have a website?

Website Information

Do you require design and or build?
Website Type:
Site Features
To understand the full scope of what the brand is looking to achieve, what are all systems used or might be relevant including email marketing (e.g. Mail chimp), accounting (e.g. Quick Books), database (e.g. Google Sheets), shipping, etc. Explain whether you expect these to interface with your website and if so, to what extent.
Be as explicit as you can about the actions you want your users to be able to take. Focus on your needs, try to avoid prescribing specific solutions as the supplier may have alternative ideas.

Project Details - Budgets and Timeline

A rough estimate on your cap.
0 - Low 10 - High