Day: April 21, 2023

Branding and marketing, two essential pillars of business success, often intertwine but possess distinct objectives. According to Philip Kotler, branding aligns what people think about a company with its desired perception, while marketing spreads the word and generates demand. Branding aims to establish a unique identity, build trust, and foster loyalty, while marketing focusses on driving immediate sales and revenue. By understanding the disparities between branding and marketing, businesses can develop holistic strategies that effectively communicate their value and drive sustainable growth.