Stefan Rampersad

Founded by Nwannia Sorzano, a survivor turned advocate, NWANNIA, a small ready-to-wear label from Trinidad and Tobago is proof that brands rooted in authenticity and purpose can truly resonate worldwide. What makes NWANNIA stand out is the deeply human narrative woven into every stitch, a story of healing, empowerment, and environmental care. In the NWANNIA

You’ve nailed your brand story. It’s authentic, engaging, and delivered with heart. Did it actually move the needle? Storytelling in branding crafts narratives that feel good with measurable impact. From emotional engagement and cultural resonance to sales uplift and brand equity, How to quantify the power of storytelling as a local start-up or a global giant.

With great power comes great responsibility. This timeless statement applies to storytelling, especially in branding. Stories shape beliefs, stir emotions, and influence behaviours. What if that power is misused? Brands today shape culture and society through their narratives. That’s why ethical storytelling matters. Honest, authentic, respectful and transparent. Because trust, once lost, is hard to

Artificial intelligence was a futuristic concept now reshaping stories. Once the stuff of sci-fi, today’s tech mirrors 90s movie fantasies; self-driving cars like Total Recall’s Johnny Cab now roam real streets, and voice assistants rival HAL 9000 from 2001: A Space Odyssey. We’ve got AR glasses inspired by Terminator 2, facial recognition out of Enemy

“The goal is to ensure your story’s soul remains the same everywhere, even if its clothes change from place to place”. Let’s highlight the importance of localisation for global reach. Brands face a complex challenge to tell stories that resonate across cultures without losing their soul. A campaign moving people in Brazil might confuse or

Remember Nike’s “Dream Crazy” campaign with Colin Kaepernick. Don’t… check out the Reason Why video on YouTube: https://lnkd.in/e7_dUMT5 It struck a nerve tapping into a cultural moment charged with meaning. It connected socially by building a tribe around courage and equality. And biologically, it moved millions. Cortisol and oxytocin rose as viewers felt tension, empathy,

We all love a great story, but great storytelling alone isn’t enough. To really move people, business, you need a structure. Enter AIDA: Attention, Interest, Desire, Action. This century-old model is still one of the most reliable guides to crafting story-driven marketing funnels. It reminds us to hook the audience fast, deepen their interest, spark

After weeks, months, years …. of crafting the perfect brand story.Then what? Storytelling without a distribution strategy is like hosting a concert and forgetting to send the invites and promos. That’s where we bridge narrative with content strategy. One story. Many formats. Countless moments to connect. The 3H model (Hero, Hub, Hygiene) has become a

I see you. Do I feel you? It’s personal. We’ve structured our story. Built a solid strategy. But logic only gets you so far. If you want to move people, you have to feel something first. To quote Love Island lingo, explore connections. Emotional targeting accesses empathy at scale. Know your audience so well you

You’re just making noise? A lot of brands still lead with what they do. Enter marketplace. Vendors calling. Few do it differently. Fewer can explain it. Only a handful can articulate why they exist and that’s where the magic lives. How to build a strategic brand narrative? clever copy, refined with clarity,… with soul. One