What happens when AIDA meets Netflix-level brand storytelling?

We all love a great story, but great storytelling alone isn’t enough. To really move people, business, you need a structure.

Enter AIDA: Attention, Interest, Desire, Action.

This century-old model is still one of the most reliable guides to crafting story-driven marketing funnels. It reminds us to hook the audience fast, deepen their interest, spark genuine desire, then clearly show the next step. Every campaign, every piece of content, can benefit from this simple but effective checklist.

Then the Brand Pyramid reminds us that stories must build brand equity at every level: from tangible product facts to emotional benefits, values, and the core brand purpose. Too often, marketing either sticks to features or floats in vague ideals. The pyramid helps us ladder up, making stories feel authentic and whole.

But these aren’t the only tools. Integrating frameworks like the Golden Circle and customer journey maps helps keep narratives relevant and goal-focused, matching the right story to the right moment.

When you review your content or campaigns, how often do you consciously check for frameworks?
And what’s one thing you’d improve by using them more deliberately?

Read the book.

Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24

Learn more here: https://lnkd.in/eWxFfJB6