Is your ‘why’ loud enough to lead your story?

You’re just making noise?

A lot of brands still lead with what they do. Enter marketplace. Vendors calling. Few do it differently. Fewer can explain it. Only a handful can articulate why they exist and that’s where the magic lives.

How to build a strategic brand narrative? clever copy, refined with clarity,… with soul. One that moves people. Not by describing features, but by making us feel something real.

Start with your “why”. Peel it back until it’s raw, uncomfortable, honest. Why did this thing have to exist? What belief sparked it into life?

Use frameworks, sure. Simon Sinek’s Golden Circle. The Strategic Narrative arc.

But remember: the most powerful brand stories don’t start in boardrooms, they start in frustration, obsession, rebellion, hope.

Your job? Don’t sell the product. Sell the story that led to it. The stakes. The shift. The enemy. The proof.

Whether you’re a founder, marketer, or creator, your narrative is a marketing tool and your anchor. It’s the heartbeat that makes everything else make sense.

Here’s a question:
What’s the one story about your brand that only you can tell?

Chapter 4 provides a guide for crafting a coherent brand narrative, starting with defining the brand’s core purpose or “why” using frameworks like Simon Sinek’s Golden Circle. It introduces a strategic narrative design approach (Shift, Stakes, Vision, Enemy, Proof) to build a compelling case for the brand’s role in the world. Finally, the chapter offers practical advice on writing, refining, and visualizing these stories for effective communication.

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Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24

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