How does Marvel, Beyoncé, and Nike make you binge?

Remember Nike’s “Dream Crazy” campaign with Colin Kaepernick.

Don’t… check out the Reason Why video on YouTube: https://lnkd.in/e7_dUMT5

It struck a nerve tapping into a cultural moment charged with meaning.

It connected socially by building a tribe around courage and equality.

And biologically, it moved millions. Cortisol and oxytocin rose as viewers felt tension, empathy, and ultimately, inspiration.

This is Culture, Social Psychology, and Endocrinology.

Your brand story isn’t only about the catchy slogan or slick visuals.

As I have repeated many times; who your audience is, how they connect socially, and what your story does to their brain chemistry.

So when crafting your next campaign think about these questions
• How does this story speak to the culture my audience lives in?
• Does it create a sense of belonging or social identity?
• Where’s the emotional arc that will spark dopamine and oxytocin?

When you align all three, your story moves from heard to being felt. And as neuroscience proves, people remember feelings way more than facts.

Did you read that chapter yet?

Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24

Learn more here: https://lnkd.in/eWxFfJB6