About Course
Building Your Brand: A Foundational Guide offers a comprehensive overview of building and managing a brand. It begins by defining core branding concepts, emphasising its importance, and outlining essential brand elements like logo, colours, typography, and voice, introducing the “Evergreen Organics” case study.
The course then guides learners through defining their target audience by creating buyer personas, conducting market research, analysing customer needs, and segmenting audiences for effective messaging. Following this, it delves into crafting brand positioning, focusing on developing a Unique Value Proposition (UVP), competitive analysis, and creating a strong positioning statement.
Further modules cover developing compelling brand messaging through voice and tone, crafting engaging brand stories, and creating key messages and taglines. It then transitions to brand identity and visual design, discussing logo principles, colour psychology, typography, and the creation of a brand style guide.
Finally, the course addresses implementing brand strategy across all channels, maintaining consistency, and measuring brand awareness. It concludes with brand management and growth, covering reputation monitoring, adapting to market changes, building loyalty, and scaling the brand, using “Evergreen Organics” as a continuous example throughout.
Course Content
Module 1: Understanding the Fundamentals of Branding
-
What is a Brand? Defining Key Concepts
-
What is a Brand?
-
The Importance of Branding: Why it Matters for Businesses
-
The Importance of Branding
-
Brand Elements: Logo, Colors, Typography, and Voice
-
Brand Elements
-
Introduction to the “Evergreen Organics” Case Study
Module 2: Defining Your Brand Identity
Module 3: Crafting Your Brand Positioning
Module 4: Developing Your Brand Messaging
Module 5: Brand Identity and Visual Design
Module 6: Implementing Your Brand Strategy
Module 7: Brand Management and Growth
Student Ratings & Reviews
