Why do we remember a story and forget products?
The answer is simple to me. We don’t connect with features or facts. We connect with meaning.
Our brains are built to respond to stories. Stories help us make sense of the world, activate emotions, shape memory, and build trust. Gives perspective and clarity.
Our biochemistry is also important. Oxytocin creates connection. Dopamine keeps us engaged. Even cortisol, when used carefully, can anchor a message. It’s the “bio-psychology” in marketing.
Dove’s “Real Beauty” campaign talks soap through real stories, highlighting self-image, vulnerability, and identity. It sparks conversations, and conversions. Moving deeper from being seen to being remembered.
We all have stories. Our job is to learn how to tell them well. This competition for attention includes emotional relevance. The power of resonance.
What’s your story?
Storytelling for Brands, Chapter 1: The Power of Storytelling in Branding – The Psychological Impact of Stories | Kris Granger
In this chapter Kris explores how storytelling influences cognitive schema activation, social connection, and cultural archetypes by aligning with the brain’s natural processing systems.
He unpacks the neuroscience behind narrative impact, including emotional triggers like oxytocin and dopamine. Through examples like Dove’s “Real Beauty” campaign, he demonstrates how emotional storytelling builds trust, recall, and loyalty. Ultimately, positions storytelling as a strategic tool for meaningful brand connection.
Get your copy today at Amazon.com: Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24
Learn more here: https://lnkd.in/eWxFfJB6
Can your brand tell a story people feel, remember and believe in?
- Stefan Rampersad
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