Can your brand pass the Pixar test making grown-ups feel something real?

I see you. Do I feel you?

It’s personal.

We’ve structured our story. Built a solid strategy. But logic only gets you so far. If you want to move people, you have to feel something first.

To quote Love Island lingo, explore connections.

Emotional targeting accesses empathy at scale.

Know your audience so well you understand what they fear, hope, long for… and speaking to that. Intentionally. Authentically.

Ask, what’s the one feeling you want your brand to own in someone’s heart? Relief? Courage? Belonging?

Think The Walt Disney Company (wonder), Nike (defiance), John Lewis & Partners (nostalgia). Their stories don’t explain. They evoke. It’s precision. Psychology. Craft.

This chapter explores the techniques to turn your stories into emotional experiences with characters we relate to, music that stirs us, tension that makes the resolution sweeter and visuals that say everything without a single word.

A word of caution: if it’s not real, don’t force it.

People can feel the difference between heart and hype.

Here’s my prompt for you:
What’s the one emotion your brand isn’t tapping into but should?

“If a brand forces an emotion that doesn’t ring true, people can feel manipulated and react negatively.”

Get your copy on Amazon today:
Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24

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