Founded by Nwannia Sorzano, a survivor turned advocate, NWANNIA, a small ready-to-wear label from Trinidad and Tobago is proof that brands rooted in authenticity and purpose can truly resonate worldwide.
What makes NWANNIA stand out is the deeply human narrative woven into every stitch, a story of healing, empowerment, and environmental care.
In the NWANNIA case study, we see how personal trauma became the foundation for social advocacy, and how slow, sustainable fashion became a form of activism.
Sorzano’s commitment to survivors of abuse and the planet shows that brand purpose is not a marketing add-on but a guiding light.
What’s inspiring is NWANNIA’s boldness to “stand up and stand out” not by chasing fast fashion trends, but by embracing community, transparency, and challenging industry norms.
From upcycled sari jackets to virtual healing circles, the brand builds emotional connections that turn customers into champions.
For any creator or entrepreneur, NWANNIA is a reminder that your story matters.
How are you using your brand’s narrative to create impact beyond products?
How can smaller brands punch above their weight with authenticity and empathy?
This is the future of purpose-driven storytelling.
Chapter 13 presents the NWANNIA case study, a small Caribbean fashion brand that weaves personal and cultural narratives into its brand DNA. Founder Nwannia Sorzano uses fashion as a tool for education and empowerment, with purpose-driven stories like “The Black Madonna” campaign leading the way. This authentic approach enables NWANNIA to resonate worldwide and connect with “conscious men and women worldwide”, proving authenticity is a trust multiplier.
Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24
Learn more here: https://lnkd.in/eWxFfJB6
Can a story born in your backyard reach hearts across oceans?
- Stefan Rampersad
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