Are you writing your story, when humans and machines tell stories together?

Artificial intelligence was a futuristic concept now reshaping stories.

Once the stuff of sci-fi, today’s tech mirrors 90s movie fantasies; self-driving cars like Total Recall’s Johnny Cab now roam real streets, and voice assistants rival HAL 9000 from 2001: A Space Odyssey.

We’ve got AR glasses inspired by Terminator 2, facial recognition out of Enemy of the State, and AI doctors straight from Star Trek.

From AI-generated scripts to personalised content at scale, machines are the new creative collaborators.

With the ability to produce volumes of content faster than ever, it can’t replace the human spark that breathes soul into a narrative.

Can we be partners then?

“The best outcomes seem to be when AI handles the heavy lifting or variability, and humans inject the heart and originality.”

Evolving partnership between AI and human creativity leverages AI’s speed and data-driven insights without losing authenticity. We then seek to balance automation with brand voice and emotional connection.

Take Lexus’ AI-scripted ad or The Coca-Cola Company AI-powered art campaign.

AI can amplify brand storytelling when thoughtfully guided by humans.

Personalisation? AI tailors stories to individual preferences, making each experience feel unique  whether that’s a travel itinerary or a dynamic video. It’s storytelling at scale, yet deeply personal.

Tread carefully. AI can replicate biases or produce generic content if left unchecked.

The key is human oversight: shaping AI’s raw output into narratives that resonate, inspire, and respect brand values.

Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24

Learn more here: https://lnkd.in/eWxFfJB6