After weeks, months, years …. of crafting the perfect brand story.
Then what?
Storytelling without a distribution strategy is like hosting a concert and forgetting to send the invites and promos. That’s where we bridge narrative with content strategy.
One story. Many formats. Countless moments to connect.
The 3H model (Hero, Hub, Hygiene) has become a go-to framework. Not because it’s catchy, but because it’s functional.
Not every piece of content should aim for virality. Some pieces quietly build trust. Others answer questions at the right moment.
Great brands know how to scale a story across channels without diluting its essence.
A National Football League (NFL) Super Bowl ad becomes a YouTube mini-doc.
A customer story turns into a carousel, an email series, and a blog deep-dive.
Same soul. Different shape.
The real win comes when the Instagram post, the LinkedIn article, and the website banner all feel like chapters from the same book.
Your challenge, pick one core story.
Map how it would live across three channels and ask yourself, does it still feel like us? TikTok, Instagram, Billboards,
What’s your current content strategy missing? Read the book.
Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. Available on Amazon: https://lnkd.in/eYY8xW24
Learn more here: https://lnkd.in/eWxFfJB6