The science behind why stories work. Not just emotionally. Neurologically.
Our brains are wired for narrative. We think in stories, remember through emotion, and decide based on meaning. That’s neuroscience.
Cortisol grabs our attention. Oxytocin builds trust. Dopamine rewards us for resolution.
Which means… if your marketing isn’t engaging people on a narrative level, it’s missing how humans actually process the world.
Narrative psychology. “Humans are storytelling animals” and that “people understand the world through stories rather than through logic”.
And if your story doesn’t feel true, when I say true I mean culturally aligned, emotionally intelligent, and coherent, it won’t stick. Worse, it might backfire, fall flat, die.
One line of data becomes exponentially more powerful when you frame it with a real moment. We’re living in an attention economy. No longer about clicks. We crave connection. And connection happens through meaning.
Before your next campaign ask the right questions like What tension are you resolving? Whose life are you improving? Does your story earn attention or demand it?
Craft stories to feel something real?
Chapter 3 delves into the science behind storytelling, explaining that human brains are literally wired for narratives to efficiently process and remember information.
It highlights how culturally resonant stories spread more easily, and how compelling narratives trigger neurochemicals like oxytocin, dopamine, and cortisol to build trust, focus attention, and encode memory up to 22 times more effectively than facts.
The chapter emphasises that for brand stories to be truly effective and trustworthy, they must be authentic and coherent with the brand’s true values and actions.
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Storytelling for Brands. The most powerful marketing tool of all. Granger, Kris. | https://lnkd.in/eYY8xW24
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