Storytelling for Brands
Great storytelling builds trust—or breaks it. Your move.
With great power comes great responsibility. This timeless statement applies to storytelling, especially in branding. Stories shape beliefs, stir emotions, and influence behaviours. What if that power is misused? Brands today shape culture and society through their narratives. That’s why ethical storytelling matters. Honest, authentic, respectful and transparent. Because trust, once lost, is hard to
Stefan Rampersad
July 11, 2025