Storytelling for Brands
Same soul, different streets. Can your story travel the world?
“The goal is to ensure your story’s soul remains the same everywhere, even if its clothes change from place to place”. Let’s highlight the importance of localisation for global reach. Brands face a complex challenge to tell stories that resonate across cultures without losing their soul. A campaign moving people in Brazil might confuse or
Stefan Rampersad
July 9, 2025