Storytelling for Brands
How does Marvel, Beyoncé, and Nike make you binge?
Remember Nike’s “Dream Crazy” campaign with Colin Kaepernick. Don’t… check out the Reason Why video on YouTube: https://lnkd.in/e7_dUMT5 It struck a nerve tapping into a cultural moment charged with meaning. It connected socially by building a tribe around courage and equality. And biologically, it moved millions. Cortisol and oxytocin rose as viewers felt tension, empathy,
Stefan Rampersad
July 8, 2025