Storytelling for Brands
Are you lighting up the brain or switching it off?
The science behind why stories work. Not just emotionally. Neurologically. Our brains are wired for narrative. We think in stories, remember through emotion, and decide based on meaning. That’s neuroscience. Cortisol grabs our attention. Oxytocin builds trust. Dopamine rewards us for resolution. Which means… if your marketing isn’t engaging people on a narrative level, it’s
Stefan Rampersad
July 3, 2025