Storytelling for Brands
Are you building a legacy or just dropping one-liners?
Every timeless story is built on two things. Structure and soul. Structure is the story arc. Soul is the archetype. Chapter Two dives deep into both. Great storytelling doesn’t happen by luck but follows patterns our brain recognises.“We understand your struggle, and we’re part of the journey to a better place.” Whether it’s the Hero’s
Stefan Rampersad
July 2, 2025