Storytelling for Brands
Can your brand tell a story people feel, remember and believe in?
Why do we remember a story and forget products? The answer is simple to me. We don’t connect with features or facts. We connect with meaning. Our brains are built to respond to stories. Stories help us make sense of the world, activate emotions, shape memory, and build trust. Gives perspective and clarity. Our biochemistry
Stefan Rampersad
July 1, 2025