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The science behind why stories work. Not just emotionally. Neurologically. Our brains are wired for narrative. We think in stories, remember through emotion, and decide based on meaning. That’s neuroscience. Cortisol grabs our attention. Oxytocin builds trust. Dopamine rewards us for resolution. Which means… if your marketing isn’t engaging people on a narrative level, it’s

Every timeless story is built on two things. Structure and soul. Structure is the story arc. Soul is the archetype. Chapter Two dives deep into both. Great storytelling doesn’t happen by luck but follows patterns our brain recognises.“We understand your struggle, and we’re part of the journey to a better place.” Whether it’s the Hero’s

Why do we remember a story and forget products? The answer is simple to me. We don’t connect with features or facts. We connect with meaning. Our brains are built to respond to stories. Stories help us make sense of the world, activate emotions, shape memory, and build trust. Gives perspective and clarity. Our biochemistry