The five major steps you need to take to get from vision to successful brand creation. Starting with a solid foundation, this process is designed to keep you focused as you develop the critical components to building an extraordinary brand.

Your DNA – The Brand Foundation

Brand foundation of a business, if constructed strong and well considered anything built on it has a higher chance of being equally sturdy. Brands frequently rush to create a name and logo (visual identity) before creating a firm foundation in place. The Brand Foundation addresses your positioning statement, associated identity, value, targeted audience, competitor profiles, philosophy, personality, core value and architecture. This mostly background work perfectly positions and prepares any brand for the world and its evolution in the space.


Position Statement The Pitch Identity Associations Audience Value Competition Philosophy Personality Core Values